“The Key to Success is Honesty, Uniqueness, and İnner Confidence.””-Dr.Nurlana Miabi
– Creating your own brand requires great courage and vision. What were your main goals and values when building this brand?
– For me, the first and unwavering principle in building a brand is honesty. Especially in relationships with patients, honesty is more important than anything else. This includes not only the interaction during procedures but also transparent pricing, standardized service duration, and a consistent approach to the quality of treatments. The timing, quality, and cost of every procedure I offer are fixed — and this consistency is the foundation of trust.
Over the years in this field, I’ve come to understand that our women are well-educated, tasteful, and discerning. They immediately sense whether someone is a true professional. I’ve earned the trust and admiration of thousands of women who believe in me. I always say: “You can afford to lose money, but never trust.” Because trust is the most difficult value to regain once lost.
My brand is built on this philosophy: trust, transparency, and quality results. By staying loyal to these principles, the “Baby Face” method has been met with great interest and appreciation for twelve years now. Two years ago, we began producing the first line of our products in Italy — the “Baby Face” mono-molecules. These are innovative products with a unique molecular structure designed to penetrate the deep layers of the skin. There is plenty of scientific information about “mono-molecule” available on YouTube for those interested in learning more.
At present, we’ve placed orders to manufacture our products in other countries as well. Hopefully, starting this September, “Baby Face” will reach a broader international audience. My goal is to earn global trust through a brand that supports women’s beauty and health, founded on complete transparency and reliability.
– What problems do women most commonly seek your help with, and what psychological or social reasons lie behind their pursuit of beauty?
– The most common issues are pigmentation (melasma, sunspots, post-pregnancy marks) and enlarged pores. For pigmentation, we offer the highly effective “Whitening Lux” program; and for pores, I’ve developed a unique and unmatched treatment called the “Balancing Formula.” Depending on skin type, we also offer programs like “Grape Paradise,” “Golden Touch,” and treatments for dry or sensitive skin. My most powerful methods are the “Baby Face” and “Baby Face Needling” procedures — the former is an organic cream-based care treatment, while the latter is a lifting technique using needle-based acupuncture.
All these procedures are not only for visual transformation but also for restoring a woman’s psychological strength. Today’s women don’t just want to look beautiful — they want to feel strong, confident, and at ease. Beauty is sometimes hidden in a glance, a posture. My job is to bring out that inner beauty and radiance, to help every woman not only look beautiful but feel beautiful — and most importantly, to make each woman feel more valued.
– What event marked the turning point in your life, and how did it influence your path?
– The turning point in my life began when I moved abroad. I was forced to start from scratch — without knowing the language or the culture. However, it was precisely these challenges that played a crucial role in shaping who I am today. I established a center called “Khurshud Banu” and began my professional journey there, soon gaining recognition. Despite the competition, earning the trust of patients proved to me that success doesn’t lie in a diploma — it lies in skill. That experience taught me this: if you are capable and honest, success will find you.
– “Fortuna” symbolizes success. When did Fortuna first smile upon you, and how do you remember that moment?
– For me, Fortuna is not just a fleeting stroke of luck — it’s a lifelong companion. Yes, I’ve faced many difficulties, but I’ve always managed to find an inner strength to overcome them. My greatest success has been the birth of my children — becoming a mother was a defining moment in my life.In my professional life, the moment I returned from abroad and immediately began working at a prestigious clinic in Baku — without any connections or referrals, solely based on my knowledge and experience — that was the true embodiment of Fortuna for me. The trust I gained there and the broad patient base I built gave me the strength to establish my own center.
– With your current experience and perspective, what would you wish for yourself today?
– I’m grateful for everything I’ve achieved so far, but I’ve never had the intention to stop. My wish for myself is to continue walking this path steadily and with purpose. I don’t believe I’m even halfway there yet.My goal is to further develop the “Baby Face” brand and take it to an international level — to introduce it to the world as an Azerbaijani brand. This would not only be a personal success, but a source of pride for my country. I know that over time, energy and momentum may slow down, but I strive to pass on the strength, knowledge, and experience I have today to the future. And years from now, I want my work — the labor of my hands — to speak for itself.
Interview conducted by Saida Musayeva, Founder and Editor-in-Chief of Fortuna Magazine.
